Measurement
A guide to using ONS and Leeds council open data to size a local service market
Local business marketing in Leeds starts with ONS datasets and Leeds council open data. Here is how to build demand estimates for Yorkshire services.
Topic
ons data
Measurement
Before you quote benchmark figures, check how local service marketing benchmark research is built
A benchmark figure is only as good as its sample. This guide shows how to scope, weight and date local service marketing benchmark research so comparisons hold up.