Measurement
A guide to using ONS and Leeds council open data to size a local service market
Local business marketing in Leeds starts with ONS datasets and Leeds council open data. Here is how to build demand estimates for Yorkshire services.
Section
Measurement
Measurement
Before you pick a local service marketing attribution method
Last-click tracking or modelled attribution: how English local-service firms should choose a method, what each one proves, and the data rules that shape both.
Measurement
Before you quote benchmark figures, check how local service marketing benchmark research is built
A benchmark figure is only as good as its sample. This guide shows how to scope, weight and date local service marketing benchmark research so comparisons hold up.
Measurement
Local service marketing metrics: score each channel on five rows
Score each local service marketing channel monthly on five rows, set your own thresholds and let evidence, not the loudest channel, decide the budget.
Measurement
How to build local service marketing measurement that holds up
Local service marketing measurement: choose metrics that match how customers buy, link offline jobs to online activity and report figures owners act on.
Measurement
Which local service marketing measurement mistakes cost you the most leads?
Ranked by lead loss, the costliest local service marketing measurement mistakes, the tools that expose them, and what to fix first in your next reporting cycle.
Measurement
When to build a local service marketing reporting dashboard
How to time a local service marketing reporting dashboard: set baseline metrics, agree lead definitions and build a before and after table that earns its keep.