Strategy
A local service marketing strategy starts with the jobs you refuse
A planning guide for local-service owners on setting objectives, budgets and channels, with a worked example using labelled pound figures and five supporting reads.
Topic
planning
Strategy
What a local service marketing strategy framework means for planning
A practical how-to for local-service firms: build a marketing strategy framework that sets objectives, chooses channels and reviews results without guesswork.
Strategy
Nine local service marketing strategy mistakes to fix before you spend
Nine common local service marketing strategy mistakes, from budget spread too thin to ignoring advertising codes, with fixes for England-based trades and clinics.