Rules and ethics
ICO lead generation data and consent rules explained
Local lead generation under ICO rules: UK GDPR lawful basis, PECR consent for calls, email and SMS, broker checks and ICO enforcement in the UK.
Topic
pecr
Rules and ethics
How local service marketing commercial contracts are structured, explained
A guide to local service marketing contracts: parties, deliverables, fees, data, IP, liability, termination, governing law and dispute routes in the UK.
Operations
5 email sequences for local service quotes UK
Five email sequences for local-service quotes, with adaptable copy, subject lines, timings and the UK rules on marketing consent.