Rules and ethics
Local business marketing: ASA and CAP Code rules
Local business marketing in the UK must follow ASA and CAP Code rules on claims, offers, prices and testimonials. Check copy before campaigns go live.
Topic
compliance
Rules and ethics
Briefing subcontractors on local service advertising rules
Brief staff and subcontractors on what your local service firm may claim in ads, what proof backs each claim and how to handle consent.
Operations
Should you run a local service marketing launch review?
A launch review checks whether a local service marketing campaign's ownership, creative and claims hold up before spend, separating vendor promises from evidence.
Reviews
How to run a local service marketing selection checklist
A practical checklist for local service marketing selection, covering lawful data use, supplier checks, audience research and profile settings.
Strategy
Nine local service marketing strategy mistakes to fix before you spend
Nine common local service marketing strategy mistakes, from budget spread too thin to ignoring advertising codes, with fixes for England-based trades and clinics.
Rules and ethics
Running local service marketing without breaking UK regulations
Understand UK local service marketing rules, including PECR, UK GDPR, consent, advertising claims, disclosures and a worked example for a local business.