Rules and ethics
Local business marketing: ASA and CAP Code rules
Local business marketing in the UK must follow ASA and CAP Code rules on claims, offers, prices and testimonials. Check copy before campaigns go live.
Topic
cap code
Rules and ethics
Briefing subcontractors on local service advertising rules
Brief staff and subcontractors on what your local service firm may claim in ads, what proof backs each claim and how to handle consent.