Audience research
Local service marketing audience research explained for England
A practical guide to local service marketing audience research in England: define the audience, pick research methods that hold up, and turn findings into leads.
Topic
audience research
Audience research
How local service marketing buyer personas are built and which to target first
Explains how to build local service marketing buyer personas from ONS housing and tenure data, platform checks and a table for choosing who to target first.
Audience research
Seven checks for local service marketing competitor research
Seven local service marketing checks for comparing rivals’ offers, ads, Google Search visibility, reviews and outreach, then turning findings into action.
Audience research
Running local service marketing customer interviews without guesswork
A listicle on planning local service marketing customer interviews: who to recruit, what to ask, how to record answers and how to use them in budgeting.
Audience research
Why local service marketing survey tools need a plan before a form
Compare local service marketing survey tools by sample quality, cost and speed, and see what to check before you send questions to customers in England.
Audience research
Check the local service marketing target audience you actually serve
A practical how-to for defining your local service marketing target audience in England using ONS well-being data, business population figures and listing checks.